Ecotourism development in Petungkriyono exposed to various internal factors external
mapun an increasingly complex, such as low education, limited infrastructure and the existence of a limiting factor for regional development which must not interfere with the existence of protected forest. To solve these problems with the directional policy required careful planning of development through the application of the concept development and business support systems so that eco-tourism, the community had not only as objects but also the subject of sustainable development. For that UNIKAL Pekalongan and STIEPARI Semarang, perform community service to help governments in developing entrepreneurial-based ecotourism with optimize the local potential.
The project used two methods of RRA and PRA methods believed. Methods RRA (Rapid
Rural Appraisal), this is a method of gathering information gathered by outsiders (outsiders), then the data was taken away, the researchers analyzed and made plans without including the community. Methods PRA (Participatory Neat Aprpraisal) early is a method of understanding the location of a way to learn from, to and together with communities to identify, analyze and evaluate constraints and opportunities through a multi-discipline and expertise to develop information and decision making in accordance with the requirements
Conclusions that can be taken from a series of community activities Petungkriyono IBW
Ecotourism is very enthusiastic and sincere in order to realize the region as a region Petungkriyono Ecotourism; have formed tour packages in the region Petungkriyono. Ecotourism in order to realize the seriousness of Regency Pekalongan Petungkriyono as ecotourism region in order to increase local revenue and welfare of the community then created a site with www.petungkriyono.com address, with the hope people at home and abroad interested in the potential of existing natural to enjoy its beauty as well as investments.
Keyword:Ecotourism,Petungkriyono

• COMMUNITY EMPOWERMENT SYNERGY THE ABILITY OF ENTREPRENEURSHIP WITH THE CONCEPT OF ECOTOURISM IN DISTRICT PETUNGKRIYONO, PEKALONGAN REGENCY